We are delighted to announce that Richard Campbell (of .NET Rocks, RunAs Radio, Strangeloop Networks) will be presenting "Why Web Performance Matters" at DDD South West 3 on Saturday 11th June 2011. Here is the abstract:-

Developers love to make their web applications go fast. But do you know the real benefit of high performance web sites? In a word, it's money. This session digs into the real revenue returns of high performance web applications with detailed data on how each second saved adds to the bottom line - more customers buy (reduced bounce rate) and they buy more. Learn how to evaluate the ROI of performance tuning to justify the cost of effort to the revenue increase. Beyond e-commerce, saving employees time on internal applications also has a real cost. Explore how to gather the real-world metric of high performance web sites to know what your web site earns, and how it can earn more!

Richard is a fabulous speaker and this is a real treat for us. DDD South West 3 is full but a wait list is in operation and experience shows us that people at the top of the wait list are highly likely to get in as people who can no longer make it give up their places closer to the event.